The StartUp FASHION Method

Startup Fashion Method

WHAT IS THE STARTUP FASHION METHOD?

This is a process that we created for independent startup fashion brands to help you make measurable progress in your
business, gain traction, and reach your goals.

The purpose of developing this method was to help brands
zero in on what they need to work on now, rather than split-
ting their focus on things that they’re not yet ready for.

THE METHOD IS DIVIDED INTO THREE STAGES:

Idea, StartUp, and Growth.

For each stage we provide a long list of masterclasses and resources for you to complete in order to experience growth in your business.

Idea Stage

YOU’RE IN THE IDEA STAGE IF:

  • You have an design idea but have not sketched it out or you have sketches but have not created a tangible product.
  • You have not created a business plan or business outline
  • You have not figured out your funding plan
  • You have not registered your business
  • You simply know that you love to design and you want to turn your creative passion into a thriving business but have not taken any concrete steps to make it happen.

GO TO IDEA STAGE MASTERCLASSES

Startup Stage

YOU’RE IN THE STARTUP STAGE IF YOU'VE COMPLETED THE FOLLOWING:

  • You have a collection in pre-production or already produced
  • You have a business plan/business outline created
  • You have figured out your funding method
  • You have decided on the sales channels for your business
  • You have registered your business
  • You have set up business bank accounts
  • You have claimed all the social media handles for your brand name
  • You are the business; you perform the important tasks, put forth the energy, and decide on the direction.

GO TO STARTUP STAGE MASTERCLASSES

Growth Stage

YOU’RE IN THE GROWTH STAGE IF YOU’VE COMPLETED THE FOLLOWING:

  • You have a documented and detailed brand identity.
  • You have a documented and detailed customer profile.
  • You have a marketing plan and corresponding budget.
  • You have a social media plan and 3 to 6 month editorial calendar.
  • You have created a website that not only looks great but is filled
    with content that communicates your brand identity and resonates
    with your customers.
  • You have a strong relationship with your production partners with
    consistent output of quality products.
  • You have a customer base, are consistently making sales, and you’re
    making enough money to stay in business.

GO TO GROWTH STAGE MASTERCLASSES