YOU’RE IN THE STEADY STAGE IF YOU’VE COMPLETED THE FOLLOWING:

• You have a documented and detailed brand identity
• You have a documented and detailed customer profile
• You have a marketing plan and corresponding budget
• You have a social media plan and 3 to 6 month editorial calendar
• You have created a website that not only looks great but is filled with content that communicates your brand identity and resonates with your customers
• You have a strong relationship with your production partners with consistent output of quality products
• You have a customer base, are consistently making sales, and you’re making enough money to stay in business