Course Category: Marketing

Incorporate Sustainability into Your Brand Packaging

In this Masterclass:
How to re-think your packaging to be more sustainable
The various sustainable packaging options you have for all aspects of your shipping
How to create your plan for shifting into a more sustainable packaging operation

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Prepare for a Runway Event

How to plan a runway event

In this Masterclass we cover: How to figure out if you’re ready for a runway show, What steps to take to prepare for participation and How to market your participation before and after the show

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Collaborate with Micro Influencers on Events

In this Masterclass we cover:
How to work with micro influencers on a co-hosted event
What goes into a plan for co-hosting an event; research, outreach, and payment options
How to co-plan an event that is successful

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Create Your Media Outreach Strategy

In this Masterclass:

How to create a foundation in your business before you start your media outreach
What goes into a media strategy; planning, outreach, follow up
How to remain consistent and effective

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Create Your Influencer Marketing Strategy

In this masterclass we cover:

How to determine what kind of influencer makes the most sense for your brand
What goes into an influencer marketing plan; research, outreach, and follow up
How to stay organized with outreach and evaluate success

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Create a Successful Marketing Campaign

In this masterclass we cover: How to plan marketing campaigns to promote a launch, new product, or event. How to identify campaign opportunities within your business. How to measure and evaluate your campaigns for effectiveness.

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Have Your Most Successful Event of All Time

In this masterclass we cover – How to determine the right ticket cost for your event, What goes into an event marketing plan; research, outreach, and follow up, and How to get sponsors and attract press for your event.

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Use Press Coverage to Grow

HOW TO USE PRESS COVERAGE TO GROW

In this Masterclass we cover: How to make sure that you’re getting the most out of your media coverage, How to share your press coverage in a way that brings value to your customer and How to extend the life of your coverage and how to use it to onboard your audience and get them excited about what you do.

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